Midas had a unique gift : everything he touched
turned to gold..We all know how the story ends..
But during the election campaign of 2014,
everything Congress has said till date has backfired. Recently Union Home
Minister Sushil Kumar Shinde shocked the media saying that he will crush
the elements (media) that are spreading false propaganda. He later
clarified that he meant the social media. Don't know if he meant Facebook and
Twitter, where anyone and everyone who has an opinion, is voicing it. At a time
when even CPM is embracing social media, Congress seems to be against it,
undermining its power and reach.
CPM on 25th February 2014 stared a twitter page
#cpimspeak and since has 1273 followers and 35 tweets. It certainly cannot be
compared to #INCIndia page which has 134K followers and 1807 tweets.
What Union Home Minister failed to understand is
that Social Media is just not Facebook and Twitter and #Congress would have to
shut down the entire internet if it thinks people are spreading false
propaganda against it. Recently Congress's Kattar Soch Nahi, Yuva Josh ad
with Hasiba B Amin backfired as allegations that she was involved in
a 300 crores scam did not go well in the social media. Disgusted with what she
claims to be false rumors and under family pressure, she finally tweeted "Disgusted with the campaign against me. Not a bit
of it is true. Think of the girls in ur family before u falsely spoil the image
of a girl!"
With Congress claiming to spend 400 crores for
election campaign, we would expect a better social and print media strategy
after all “All the Likes and Clicks would matter in an election that has no
clear verdict for anyone”
